Healthcare communications PR agency

Mask production and lying dormant potential: How incentives can help

How incentives can help aligning Germany's national interests with companies' profit motives is explained by our client TWS Partners in the Tagesspiegel Background.


TWS Partners

Using game theory to optimize supply chains in a climate-conscious way.

In a feature article in Procure Swiss magazine, our client TWS Partners explains how companies can check their suppliers for their carbon footprint and, in a second step, use targeted economic incentives to encourage them to do more to protect the climate and promote sustainability.


Vaccination Incentives Communication

Vaccination incentives: suggestions for good public policy marketing

Our experts from the fields of communication, behavioral economics, and virology offer concrete solutions to increase vaccination readiness in German-speaking countries.


TWS Partners Deutscher Mittelstand Die Welt

How the pandemic challenges SMEs

In the cover story in "Deutscher Mittelstand", our client TWS Partners explains the lessons to be learned from the pandemic for SMEs.


PR Agency Financial Services

Fulminant PR start for SHS Viveon

Since the beginning of the year, the Munich PR agency WORDUP has been advising the listed SHS Viveon AG. The press work has already achieved impressive results.


Innovation IP Management PR Agency

Patent protection for vaccines: intellectual property rights remain important

In the current debate on the removal of patent protection for Corona vaccines, proponents of releasing the vaccine patents are arguing with opponents.


Marcus Schreiber and Dr. Sebastian Moritz, TWS Partners AG

The game theory in FORBES magazine

WORDUP has been advising Munich-based TWS Partners AG - the European market leader in the field of applied game theory - since 2019. Whether prisoner's dilemma or "chicken game", TWS Partners makes theoretical, economic considerations manageable and practical.


PR Agency Patents, Intellectual Property, IP

Germany has ratified the European Unitary Patent

WORDUP deals intensively with the topic of patents, innovations and intellectual property. We therefore welcome the fact that the Bundestag has cleared the way for a European unitary patent.


Interview with professor dr. Monika Schnitzer (LMU Munich)

Interview with economics Professor Dr. Monika Schnitzer

In the middle of the corona crisis, Achim von Michel discussed in a web seminar with Prof. Dr. Monika Schnitzer from the Ludwig Maximilians University in Munich. The focus was on questions about the economy in Germany and Europe, the planned aid packages, European trade and medium-sized companies in the period after the Corona crisis.


Our answer to COVID-19 is: Live streaming

Anyone who has planned to hold or attend events in the coming weeks is likely to face major problems at the moment. Not only the major events such as the Internationale Tourismus Börse (ITB) or the International Handicrafts Fair (IHM) have been canceled due to the increasing spread of the “corona virus”. Smaller events are also increasingly on the brink, as many companies have prohibited their employees from traveling on business or do not want them to take part in events with larger groups of people.