Recruiting: Employee videos increase interest

WORDUP PR has been creating content for the website and social media channels for the security service provider Secur Solutions from Gräfelfing near Munich since the beginning of the year, and is also responsible for all press work. A focus of the past few months has been the presentation of management and employees in short video clips. The communication goal was aimed at conveying the family, owner-managed atmosphere of the medium-sized company with over 150 employees in images and sound, and at advertising the job offers at Secur Solutions via social media channels (especially LinkedIn and Instagram). Attention was paid to a mix of long-term employees, students and senior officials in order to shed light on different facets of activities.

The videos are also available in the newly designed application portal, and content on current projects in the company and the private interests of management and employees are also regularly presented on the company’s LinkedIn channel. The applicant quota in the competitive security services market has already increased significantly.