UNAIDS communication reaches over three billion people

The figures from Geneva are impressive: the media communication surrounding the Global Aids Update and the AIDS2024 Congress in Munich reached over three billion people around the globe. This is the result of the first, preliminary media monitoring by UNAIDS, the joint United Nations program for HIV/AIDS, which had registered over 4,100 publications at the time of the evaluation.

WORDUP PR had prepared the international press conference in the run-up to the five-day AIDS conference at the Internationalen Presseclub Munich and supported the media officers at UNAIDS with press work in Germany, Austria and Switzerland. The press conference itself, which was attended by around 50 journalists from numerous nations, was simultaneously translated into German, English and Ukrainian – both for the participants on site and for the many accredited media representatives connected online and the interested public around the world.

“In Germany, we have reached pretty much all leading media with the latest information from the Global AIDS Update 2024,” comments WORDUP Managing Director Achim von Michel. “Of course, the distribution via the news agencies helped us enormously. But the major broadcasters ARD, ZDF and the Austrian ORF also generated a huge media response with extensive contributions in the main media. In addition, we were also able to see a large number of current reports in the medical specialist media and in the queer community. We are proud and happy to have made a contribution to the perception of AIDS and the concrete possibilities of defeating this disease by 2030.”

In quantitative terms, the commission from the United Nations / UNAIDS is the PR project with the greatest reach in the history of WORDUP PR. In previous projects in the government and NGO environment, for example for the German Federal Government, the European Patent Office and Médecins du Monde, WORDUP PR had already demonstrated its competence in the field of international public relations projects.