Virtual press conferences: Cooperation with Creakom and Munich Press Club

During the Corona pandemic, virtual conferences boomed to enable exchange and collaboration even when spatially distributed. Fortunately, this time is now far behind us, but the use of transmission technologies for meetings and conferences has become established and is still used intensively. Not least cost arguments and the accessibility of large audiences have meant that hybrid events in particular are very often the focus of organizers. For PR and press officers, this format is particularly interesting in the context of press conferences (PC). On the one hand, media representatives can also be addressed professionally internationally. On the other hand, hybrid PCs also offer media professionals whose schedule does not allow them to visit the event venue a good opportunity to quickly and authentically find out about newsworthy content.

In collaboration with technology partner Creakom and location partner International Press Club Munich, WORDUP PR is now offering a tried and tested and innovative concept for hybrid events in Munich, which was already used in July 2024 in an extensive setting by the United Nations for the opening press conference to present the UNAIDS annual report. Around 80 journalists followed the international press conference on site at Marienplatz. Several hundred participants were connected digitally at the same time – as were three simultaneous interpreters who translated all content into English, French and German. The entire technical setup was implemented by the experienced service provider Creakom from Munich, with whom WORDUP has already been working for several years on organizing hybrid specialist conferences in the intellectual property sector. The Munich Press Club provided the premises and supported the advance information to an extensive media distribution list. WORDUP handled the on-site participant support and was responsible for the overall project to the United Nations as the general service provider.

If you are interested in our service, you can download our presentation HERE.